VIDEO, BIKE FRAME GRAPHICS, ART DIRECTION & BROCHURE

Chapter2

Chapter2 is a New Zealand-based company founded by Neil and Mike Pryde. They sell a range of high-end bicycle frames through a disruptive and unique business model. 

Since 2020 I have been a part of the sole marketing agency for Chapter2 Bikes. We were fortunate enough to have full autonomy to design and produce a number of communication and marketing campaigns. This partnership provided me the opportunity to expand my repertoire of design ability, creating branding, product launch videos, product photography and even the bike frame designs themselves. Alongside this we designed, developed and managed their global sales website, CRM database and were charged with media acquisition and the companies worldwide marketing strategy.