PRIMARY & SECONDARY PACKAGING
Thrive x Delta Airline
Thrive Farmers is an American Certified benefit corporation. They partner directly with farmers to ethically bring coffee and tea directly to the consumer.
During our time working alongside Thrive, we were required to develop and produce a full spectrum of primary and secondary packaging including overwraps, tea bags, looseleaf boxes, dual chamber boxes, pyramid bag boxes, tea tags, sample sets, matcha can, shipping, and wholesale boxes.
We were able to incorporate the concepts of the brand to both a premium and affordable range of tea. Linking the two through the brands unique image and branding whilst also giving the two lines distinct and unique appearances.
Inspired by the works and principles of the late Latvian-born American abstract artist Mark Rothko who believed: ‘’“A painting is not a picture of an experience, but is the experience”. We aimed to emulate his amazing life’s work by using colours and the emotions they evoke to provide an idea of the tea’s flavours before the product had been opened, marrying these with the tea’s literal descriptions.
Testimonial
“We worked with Divine on two main product lines at the same time, including one that is now served by Delta Airlines. Both launched on time and were extremely well received by our customer base. The designs were fantastic, the process was smooth and they were very accommodating. Now, their designs can be found on over 1.5 million flights annually.”
- O Tyler Pearson, Thrive Head Of Operations