NAMCECARDS & PRINT / DIGITAL BROCHURE

MCM

MCM Partners is a Hong Kong-based financial services boutique providing bespoke advisory, research, and execution services to a diverse and sophisticated clientele.

With an upcoming event in Xi’an China, MCM Partners required print and digital materials in the form of business cards and brochures.

In Chinese business culture, name cards are common practice and are treated as extensions of the person. So I needed to create an elegant, timeless design that reflects MCM.

The brochure was to be presented in both digital and print formats consisting of Traditional Chinese and English. It was important to create a connection between the brochure and the business card which was achieved by using the same paper and gold foil stamping to bring prestige to the brand. However, inside the brochure, contemporary infographics were used to show that this was a dynamic and creative financial services startup.