Studio IV
Brand Strategy, Identity, Development, Guidelines, Guardianship, Content Production
Enter…
Vision
We transformed a visionary concept – a 'city of theme parks' – into Qiddiya, the world's first sports and entertainment mega-destination. Our design approach centered on 'Play,' infusing it into every element, from golf districts to a multi-purpose stadium. Building upon the existing logo, we developed a dynamic visual language inspired by the surrounding landscape, using the 'scarps' motif as a unifying thread.
Video by Droga5
Impact
Qiddiya's global launch, showcasing revolutionary attractions, is underway. Our strategic design contributions have been pivotal in establishing it as a distinct international sports and entertainment destination. Projected to attract over a million annual visitors, Qiddiya will serve as a central hub, integrating 'play' into the fabric of life, while fostering local community enrichment.
